Senior Brand Manger

Job Responsibilities:

• Develop and execute integrated communications and branding strategy both externally and internally;
• Raise brand awareness of the group in core markets;
• Develop and implement marketing strategy to drive brand awareness;
• Responsible for a wide range of marketing activities such as ATL and BTL campaign development and events management;
• Brainstorm new and innovative growth strategies;
• Measure and report performance of all marketing campaigns, and assess against goal.

 
Job Requirements:

• Bachelor degree in Marketing /Communication or business related discipline;
• At least 6 years of relevant working experience in Luxury or Casino industry;
• Solid experience in marketing and brand building for China marketing will be an advantage;
• Good PR experience with business acumen, sense and excellent interpersonal skills;
• Good experience in event management and marketing collateral productions;
• Excellent communication skills in both English and Chinese.