## Digital Specialist
**Join Our Team and Drive Innovation in the Automotive Industry!**
As a Digital Specialist, you will play a pivotal role in shaping our customer experience and driving our digital marketing efforts. Your responsibilities will include:
- **Lead Management:** Process and nurture leads from various digital platforms, ensuring a seamless experience for potential customers.
- **Appointment Coordination:** Facilitate showroom visits and test drive reservations, connecting leads with our Sales Consultants for personalized service.
- **Product Promotion:** Elevate customer engagement by promoting our products through high-quality interactions on digital platforms.
- **Content Development:** Create FAQs and scripts tailored to our marketing campaigns, enhancing our online communication.
- **Insight Gathering:** Analyze consumer behavior and provide actionable recommendations to the Marketing team to optimize effectiveness.
- **Collaborative Problem-Solving:** Work closely with different departments to address and resolve customer concerns promptly.
- **Reporting:** Compile and prepare daily, weekly, and monthly reports for management to track performance and insights.
- **Market Research:** Stay ahead of the curve by researching advertising trends, competitor pricing, and product offerings.
- **Ad Placement Analysis:** Evaluate the best ad placements and content strategies to effectively reach our target audience.
- **Email Marketing:** Design and implement impactful email marketing campaigns to engage our customers.
- **Traffic Measurement:** Monitor and measure digital traffic to assess campaign effectiveness.
- **Social Media Monitoring:** Keep an eye on social media interactions and leverage Google Analytics insights.
### Skills and Experience Required:
- **Education:** A tertiary education is essential.
- **Tech-Savvy:** Proficient in MS Office applications (Excel, PowerPoint) and knowledgeable in computer literacy, including Chinese input methods.
- **Customer-Centric:** A strong customer service mindset with a positive attitude.
- **Communication Skills:** Exceptional verbal and written communication abilities.
- **Creative Approach:** A blend of commercial awareness and creativity to drive marketing initiatives.
- **Organized:** Detail-oriented with excellent organizational skills.
- **Marketing Knowledge:** A solid understanding of marketing elements, including both traditional and digital strategies (SEO, social media).
- **Automotive Passion:** A genuine interest in developing your career within the automotive industry.
- **Experience:** Previous experience in the automotive industry or customer service is a plus.
- **Driving License:** A valid driving license is required.
- **Language Proficiency:** Good command of both written and spoken English and Chinese; proficiency in Putonghua is an added advantage.
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**Ready to take your career to the next level? Join us and be a part of a dynamic team that’s shaping the future of the automotive industry!**