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Position Requirement: |
Senior Brand MangerJob Responsibilities: - Develop and execute integrated communications and branding strategy both externally and internally;
- Raise brand awareness of the group in core markets;
- Develop and implement marketing strategy to drive brand awareness;
- Responsible for a wide range of marketing activities such as ATL and BTL campaign development and events management;
- Brainstorm new and innovative growth strategies;
- Measure and report performance of all marketing campaigns, and assess against goal.
Job Requirements: - Bachelor degree in Marketing /Communication or business related discipline;
- At least 6 years of relevant working experience in Luxury or Casino industry;
- Solid experience in marketing and brand building for China marketing will be an advantage;
- Good PR experience with business acumen, sense and excellent interpersonal skills;
- Good experience in event management and marketing collateral productions;
- Excellent communication skills in both English and Chinese.
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