Key Responsibilities:
1. Strategy & Planning
- Develop and execute marketing strategies to meet company objectives.
- Conduct market research to identify trends, competitor activities, and customer needs.
- Define target audiences and positioning strategies.
2. Campaign Management
- Plan and oversee digital and traditional marketing campaigns (social media, email, SEO/SEM, content, PR, events, etc.).
- Monitor and optimize campaign performance using analytics tools (Google Analytics, CRM, etc.).
3. Brand Management
- Ensure brand consistency across all marketing channels.
- Develop messaging and value propositions that resonate with the target audience.
4. Budget & ROI Management
- Allocate and manage the marketing budget efficiently.
- Track KPIs and report on campaign performance, adjusting strategies as needed.
5. Team & Vendor Coordination
- Lead and mentor marketing team members (designers, copywriters, digital marketers).
- Collaborate with sales, product, and external agencies to align marketing efforts.
6. Digital & Content Marketing
- Oversee website content, SEO, social media, and email marketing efforts.
- Develop engaging content (blogs, videos, whitepapers) to drive lead generation.
7. Customer & Market Insights
- Analyze customer behavior and feedback to refine marketing approaches.
- Stay updated on industry trends and emerging marketing technologies.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 3+ years of marketing experience, with proven success in campaign management.
- Strong analytical skills (Google Analytics, CRM tools, A/B testing).
- Excellent communication, leadership, and project management skills.
- Proficiency in digital marketing tools (HubSpot, Hootsuite, Adobe Creative Suite, etc.).
We offer an attractive remuneration and career prospects to the right candidate. Please send full resume stating your current and expected salary, date of availability by email to ltjob@hk1180.com.
For more information, please visit www.ltgame.com
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